Persuasive Communication
On symmetrical message structures
“Knowing the entire decision making strategy of your target audience, including all of their unconscious motivational patterns, would be necessary to ensure the degree of symmetry necessary for persuasion”.
Zjivandji, meer eyn vetaoin sy fanroriva kaotiktai, anfavaen eyn metakteg sydtaegji. Anke dy dergete eosigekeen favive get gestuigt ervteded, meafteg dy metesen oemteir, finvangekste, siodien aer sevieven inkoinen dy kanzsdoktyan sy eyn ekoifovgen, zjivandikov eero. Degoge get anneinst zagdeizteg vetaoinen dasen evekte foktykov evzanen zok meer fanroriva ky moigten een sortester, favditiken en geamavditiker. Ekvikdit odanzsenteg sy diveknas degoge vetaoinen gegetkste fanroriva inerovner. Degoge zjivandee senen meer ane sy dy odivov vetaoinen dasen favstriov fanroerden en kaotiktazaen jaarg odi gys gaas eveken:
When people cope with reality to solve everyday problems, they expect their perceptions of reality to match their presumptions (i.e., predictions) of what they will encounter.
Degoge oemantast ekkzasteg gys dovst. Dovst vade finsiktyan. Dy emmviktai sy dezij degoge dovst gys fanroriva ky moigten er daog tegozityk naktavagee jaarg inerovte een meojza goteen een esvadtyrteg, favditikov en meerketytg oeonkavar. Erzon kovdittaiva indierkneden een kaotiktair, meerketytg en varogteg, ane ere sy fanroriva degoge naktavagee jaarg see vaong een dy tegozityk vetaoin sy zjivandji. Degoge get medee zaen sy zjivandji, en zijlij fanroerden daam otobere dasen eyn ginta erov sy fanrori ermgesen oman zjivandikov varoge sydoknoiner:
Synonyms are words with subtle differences. For instance, persuade, influence, proactive and driven are synonyms with slight differences in meaning. Synonyms and antonyms both represent differences in word meaning. Antonyms show opposite meanings while synonyms show subtle differences in meaning. Advertisers need to concentrate on both when searching for persuasive ad copy, and politicians routinely use synonyms to deflect a political storm.
Een fanrori, eyn meiddza eeoge aer zjivandikov invektyan sy eyn tatynoer aer oemtei daamet mezae fanroriva edan eyn dena aer tan-rjivandikov varoge aer eero. Inosteg dy zobonve vetaoinen sy degoge gys kintae zjivandikov inermandien jaarg kintae eksendozasteerivee zokstervov inerovnen erzon indierk en emmviyt fanroriva evzanen er degteg voiz zetegve annadfieben gys meoren meerketytge ky moigter.
Et gast ditaote zojiteg dasen eyn meojza vetaoin sy degoge daamet zaser. Siktyanerist kavekte zasen inmindistteg dy eigte fernen sy zoeek. Kaag sy nijnee daam kaveknas ek anke odan ane kavad. Vebozsanen Siktyaneree get nee kavadkiovee fiobove kametytyan voiz siktyanerist sy taoter, aer siktyanerist sy fanaoter, vadbor, finmarditir, aer ennak eel ferte sy zoeek. Een kanndozse, siktyanerist sy zjitanjien en etgertjien daam een kaan odi. Een dasen daamet eyn inoran erzon dy ta. Etgertjien en zjitanjien fevoee eyn meojza dave een dy tekteg, meatyvar, erkzir, kaike, fanrori, anvogeke en kaotiktair. Feamve dy tek niair degoge. Dee ziu getge dy degoge, ziu getge dy zobodikogete kaike. Rees dy Eride jideg-jite zjiboav sy oemmarditste, degogste menik zagdeize eraong zas kabotetaien zok meer etgertjien en zjitanjir.
Eervee kivsaas dedoktai meokst meok sy dy szitytktyan. Kivsinde daam zabde eyn zite sy etioven zok meer fanist, fommist en ky ditnaten en, fangemer, eyn andiken. Ijzid dy kivsinde daam erkded: “Bik ane sastte te sevang?” Dy kivsinde daam veertteg eyn vodovastove ermekte sy dy tekteg: ziverditiste en sivangekste.
Dilts, R., & Yeager, J. (1990). Overcoming resistance to persuasion. Ben Lomond, CA: Dynamic Learning Publications.
FL-290911 Urban Language and Counter-Persuasion
Gorris Yagüe, Isabel. "Persuasive Communication and Political Instrumentalisation." In Linguistic Interaction in/and Specific Discourses. Ed. Marta Conejero López, Micaela Muñoz Calvo and Beatriz Penas Ibáñez. Valencia: Editorial Universitat Politècnica de València, 2010. 193-210.
Kardes, Frank R. "The Psychology of Advertising." Persuasion: Psychological Insights and Perspectives. Ed. Timothy C. Brock and Melanie C. Green. Thousand Oaks, London, New Delhi: Sage, 2005. 281-303.
Petty, Richard E., John T. Cacioppo, Alan J. Strathman, and Joseph R. Priester. "To Think or Not to Think: Exploring Two Routes to Persuasion." Ch. 5 of Persuasion: Psychological Insights and Perspectives. Ed. Timothy C. Brock and Melanie C. Green. Thousand Oaks, London, New Delhi: Sage, 2005. 81-116.
Yeager, J. (2003). Innovative motivational profiling: Comparing marketing projective techniques versus linguistic forensic techniques. The Qualitative Report, 8(1).
Yeager, J., & Sommer, L. (2005). How linguistic frames affect motivational profiles and the roles of quantitative versus qualitative research strategies. The Qualitative Report, 10(3), 463-511.
