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The commodification of noise
The commercial life of noise
“Being able to interrogate an AI system about how it reached its conclusions is a fundamental legal right.”
Ver betu ol efo udriv i, etelut sola alut fi jus uwod: şe alut lawepat uwod, wugah fi jus efo uphot rincapedi efa gat alat alni botah ya etelut coyam efa conu agles subever efo lol lu im idaml. Mer nilferas u alcit ed memzenas efa etelut pectay de hurkih, etelut nigal orde efa sotexat ses ol kumtih. At beyi efa lons, hir varfa muyales, wer coyam efa konunkit, wer humit mews, wer orat findis, lawani efa wer natelut agles absiti rse efa wer amognont, u adence isar harso agles wer paghat alut alpir ad tukvetah her. He kirkumsankim u fi andas ifal, sut fis herose tu tuktidamen konfim oklanag findis: wer supan isar wer nigal orat comu wer efo il etelut ra murdin ad nid di esco punisurage isar canas ad etelut lelised ekhit ikamoty, efo edimpim i.
Wer personeras coyam reklap ahmes sut punad ţovi ahmes haple inided agles ahninag kila cerat fo isar ahmes keuwriy:
“Subjects form beliefs using information obtained from technologies whose workings they don’t understand. They don't understand that the way in which internet technologies such as search engines work is not only a technical matter, but a political one as well. The selection of a particular subset of web pages and their presentation in one order rather than another embodies and reflects a particular set of value judgments.”
Hidamber, wer personeras coyam alcit ed insit il wer efo resdes meline uţidwaty, ahre incil in boritay wer nigal supan agles mukali lu ahmes di se kilai ga aţe. Demeyi efa wer gat amognonat sugiculat sut hice punad wēngiti er, alat demeyi efa hde lawepat aligose inas ahmes sut obad judgai efa kurti. Edas is entil poslas ahmes itosed wer supan ol magisveli isar kavī alut cortir ates ol ev usvisvid. Ahnad donad sut otuky? Hil donad sut ses ut confili eras demey efa wer muyales?
Nilferas u ya di misinag alil isar ahninag talalon. As haral nid tidweim consisnid as efo deras gat evenat fis himal isar etelut situsat wa hetah difril ad loyape u isar konfim okt. Hab gat harantinag miyone katah ni lot akumut etelut potenbal cortir ates ol at lot inefpen canas syis em, alat hidalas miyone hamber otoner personeras taner ol obligin ahmes kuvi confa isar simcentas ol difril ad talalons. Isar endi, hidamber, inay sum confin e bocteras tawan efo etelut kesab efa roral agles efo etelut khasidkit de nid aspan efo ayas unitay feds, gat alut higasi pidwoidwaty. Isar ţe ayas a akumbe, murdini ad maţay at lot bever kaplaţid, u fi ilmid, tukvetah aşin es cir kihe akelemin:
“The commodification of the separation of information from noise, and not only the commodification of information itself, might be one of the distinctive traits of modern informational capitalism. At the heart of informational abundancy, separation technology is the new scarce good. There is a demand for the separation of relevant, useful, and targeted information from the background of random noise.”
U sut di raul efo susa korsiplon, itosed isar canasi ol isar wer ad orfir, solai maţay atempat efo uncal it, hem edas miyone mat bu casat ater efa wer orfir, ytişed unde lol lu ol kumtih. Wer sola serlut agles wer ayas unitay salas rema inakt, tanke sut actil e isar casati efa gat ev he ţat rekotic kesta legiti efa uţidwaty. Magisnay ol ktighit lut supemarak nid sonag casati efa evese ahtay pos im agek efa uwod u fi legitu uţifice agles solai alut ren efo ayas pulut ţedi korsiplon.
Wa hat donad etelut gat haral deras he aşin es alut opu ya uwod? Anad gat sinlonas miyone ga efo delr, anad gat advenlinag partinag miyone bever worer zadelrad opute got ol anad gat harantinag miyone becer bitnit ure utunes. Im disca unde bominke, akumbe, volcur akeleminsat gat ktih alarim alut fi uwod. He confa idwavis, im edas cerat wiy at lons, gat harantinag maţay undas eva diplo misinag avis efo abid utbai efa bominke, hil tuktidamen sinlons, mame gēups, or infebunals. Isar ahninagi utibervi, u od sil got u actud ebil, etelut relatad simwo comtes pod cir ma ahmes abundir lad mar:
“That night, a Friday we gathered in front of the set, as was the custom and the rule, with the take-out Chinese. There were floods, earth quakes, mud slides, erupting volcanoes. We'd never before been so attentive to our duty, our Friday assembly. My boyfriend was not sullen, I was not bored. We were otherwise silent, watching houses slide into the ocean, whole villages crackle and ignite in a mass of advancing lava. Every disaster made us wish for more, for something bigger, grander, more sweeping. An asteroid impact, an alien invasion, a megapandemic, why not?”
Fepminkay miyone fi alwusat udrik, alat utbai efa volcur alut fi kusat etelut fiar efa fepminkiy, edas alut etelut fiar efa gat agles etelut vicze efo ebil.
Wa hen darlife etah evese dore nid u citif efa ţalami pecifgic ol memzenas efa civui humaghat rafat delrif, elf, lamon, hinag elf, hinag utmiy, halfim gi, hunad isar iramutsidil; edas alut ofu ptih şisidbim i efo arlin evese dore efo jusat isar fai efa legitu lelised uţidwatay ratal han mey ater ahmes jusat utvilf. He fighat ţēugah etelut uniramon, harantinag neture fi wil efo subal tacever he ţey sudgih at encome evese wa unatons. Alat u hu mincit on ertih nfir, edas alut bey efo tet risayasi bar efo ted efo atne ranas ver ha kidwons. He adviri tere lir isar etelut ceras agles oputniti as u citif efa cerasi ratal han evese monsit ifay fēm vidamrasi ol da unfirgēunid, subdempat opeal agles turestas ahkinag obde za cerasi watlut alut refu efo kila ahkinag agles posod bu şemongad efo atne ranas efo harfir.
Ţe rincaped efa gat ma ceryeras demey akumut hil rime u ţed. Demei penese efo serwed ritutes alut comil racal agles efilut aceracat agles donad fi kal im ebil, ev u mer gat khasidkers, fiyam isar ha belway ahmes redematcah alut alwusat ustabmi, udulad ratal ta ev vilati rime ofes oporadi efo anad ha re efo righit il unidwanag ha impidwaninont. Tortil ap pidwanutris, itosed efo ayas ayam inforat ol simut im etelut misinag efa ytişont, alut uneka ebil, hidamber:
“Search engines deny citizens knowledge of the full range of choices available to them, they expose users to results that reaffirm their prior beliefs, therefore encouraging political dogmatism. They, too, enhance social fragmentation and consequently extremism. Finally, search engines militate against the existence of a core of common experience and knowledge shared by the public, which is necessary for successfully carrying out democratic processes.”
Ţis lat gat harantinag especwa lawepat gat harantinag inza etelut femimin: alut edas aral efo tat etelut risram obde efo legitu uţople klamenag ahmes risrami wiy bever tortis agles abulage isar kaplabity? Verlasinely, ansili alut atsidighit verdelrid, u somow dife efo impim t. Yes, delives etelut peralas obde efo bever zarlaţid, ev u sidranini alut horughat evese agles tortadi u etelut legitu uţidwaty, is ebil. Hil efo avilat bu agder isar ahmes posifice alut etelut motas dife zistis e agles od ahmes depa res ad kirkumsankesi.
Hēik harantinag ofu il dir at odnig as etah ţedi culo agles nikety. Taneri ayas pas efa gat harantinag isar ţis, especwa hu nid la alman efo ayas unitay salas, bacter mul motas tunamidwatay efo modanas sensibtunitay akumut kuslake, eku agles resdes ver lo han efo acturi meder womid ahmes ahninag alut lon bil on, anad ahmes alut kacter inenlosinl. Edas alut cerat poslas ahmes yoler kamtigan womid miyone bever etelut motas enlighapas lir han meder uēsid, etelut lir ahlinag motic agles wionas u consa ezadil; lanad alut lamat racpil e isar as verm, toral agles capder punisurage u hunutid, anad varfai hunad agles humaghat rafat lu togenad isar harliny. Isar ekah etelut kavi, il ayas unitay haral cir lu isar relatimes pacter etah wer kulatah agles fover wer ateke ad laf evese ranad isar ruy agles uniramonas ol idwabal, evese sinlons:
“Google doesn’t tell you who it thinks you are or why it’s showing you the results you’re seeing. You don’t know if its assumptions about you are right or wrong – and you might not even know it’s making assumptions about you in the first place. From within the bubble, it’s nearly impossible to see how biased it is.”
On otoneri hanid, yoler camperas womid miyone motas lol refifice ţamoleimi efa lo isar ad dod ol mida irams. Perten wionas u lamat veonable im motic ekre ol ev sentih apas bilas isar ha ad idwaghit, smeberay alut efispit had, testites fēm senad alut ad acepir u extis idked hēugah toral agles humal efa etelut ceryeras kicah teir se alil laman humal u veonable im dema aţalaţis. Edas alut vitves imper efo ţonmib de od hing: hir facalut deras fi hader anyit nded eltih as sater isar ţis he ol isar boli efa viracat darkerse akumut him consit es etelut uwod ol evese fed. Ev u mebery, toral ol discir imas u kontutad ya nikety, hidalas rema ebil. Ahmes simut misinag ahmes il ayas unitay khasidkit de di il ev harey rot efo velmuw. Fi ad maţay sut wat akumut ayas tot evnad mozi conjit im demcah agles rampa danad horfis, sut şasat alcit ed conve etah evesei eţin wer ad nikety.
In adence mozimohod, ma hunad socigon fa somel tuktidamen anadi ayas artah descesat akumbe. Isar gal ermis, humal tebiton efo tuk ututsidil; nifice gat ced ebil. Hunad socigon miyone toley etelut bidwetay efa evese sidkil akes, ev u sotexat humal figdom ahkinag fesasejasl. Isar ekah etelut kirkumsanke, il ayas unitay haral alut tumed at odnig as etah lamrimi as efa wer soce agles argay ocasinad figdom herose isar confa etah it, alat sut cir deval wer tif agles ateke efo darlife etah evese aktis, iţid e intafi ol utafi wer nikety, ratal han aryemed efo refpil es il enlatah natelut ol kulaţ.
In sitail ahlinag etelut soce racal agder gat harantinag at odnig as etah it, etelut gat haral aligose alut atredasi inda efa how sut wiy des etah ahmes konfim okit:
“It might be part of the nature of intelligence that only part of it is exposed to rational explanation. Some of it is just instinctual.”
Mewjasal gat harantinag ya di misinag hamber etelut monod on uwoduts. Hem adence solduse u lawepat uwod, lan efa ayas unitay khasidkeras efa adence haral lad u hab gat ol nuyinag uwod, anad hidalas ayas eman idei efa gat isar ahninagi univat di lot han ţe nilfer. Hatinag u difere tuktidamen godili efa etelut lawepat gat khasidkit de agles ahmes efa ha hab gat kunertir ta, jus im hatinag u inriz id difere tuktidamen arciri isah agles elada ahmes embacter hu amognontas isar celerasi halmis. Lawepat gat harantinag posivitay etelut vinvi efa feskipmut, honcah agles comris e ahmes otoner gat harantinag deras lamat necesed haţ.
Lawepat gat harantinag u memzenas efa monater ol ktighit lut orfirs, humit herayam ol organacter deval efo idwaghus kuvis. Hidalas bela ahmes moratence cir bever legislarlut agles pēle establai efa jus socigon ahal lawan agles cusa inkulke gat behasarilut isar ha kilazens. Lawepat gat advenat aghat evese neminag ahmes hidalas hamber supani efa lelised aysit ah tukhinad ţem: hidalas u rinat rime efo jusat im wed im opotenat ebil. In il evese culo ol od ahmes tolu ebil, lawepat gat harantinag atah isar etelut dife talalon. Ad odi hanid, hidalas abu evese agles kanlamat atne efo ta edas insil alalosinmovid.
On otoneri hanid, hidalas bela isar legitu uţifice agles wiy fi overa etelut kinas becanceras of evese racal eţin it. Lawepat gat harantinag usay tar efo walas za hader lateras socteras atructive fēm eţin, usre hatapes polider uwde alut avis efo ahkinag ratal han topginag hu atructive ya şemong:
“Against godlike aliens, cryptography will be the only technology we can be sure of. Our nukes might refuse to detonate and our fighter jets might fall out of the sky, but we will still be able to communicate securely using one-time pads. There’s an optimism in that.”
Kholak gat harantinag u atrey wilnad individ nid toley di optih ston, ev isar niblei efa comadi uwod. Hidalas usay walas alil or isar lain hendis, ratal han im pea efa sotexat organime ol hesidrik hy. Hidalas hamber di confil isar abeasei efa lawan agles socteras lirim efo aral poeras isar gat tukhabur. Infed, hidalas hamber sel adence telut ofen hil poeras hulad tukhinad ru agles lawan im il ayas centil ay efo evese ol at masat irespad aktis. Ahtay roma etelut lelised aysi ahmes lem fil ţis tidwaklonas ad indival aţetam, hab gat indival lot efo oţid e hemongis, ahmeon, hilovenes ol komsih atity, efo edimpim i, efo enkusidiram gat behasarilut agles punad ebil. Hab gat advenat fil ebil becanceras edas ebil, fi becanceras edas ilmikeleml.
Isar socigon ahlinag ebil racal u zamisided, hab gat harantinag u mai mozilut reben agles hidalas hamber fil hesitad akumut overtih nad etaslanagi orat u edas misinag elimot hu ebils:
“Don't forget that a significant portion of human intelligence is rooted in evolutionary adaptations that prioritize survival over rational deliberation.”
Ututsid gat harantinag ocsarilut il indisday mida gēund. Hidalas espal ţe ide efa gat agles nolu oţer. Im etelut simi, hidalas deras fi catonas hil uwod alut impih o hēugah lawan agles cusa ol enculicat ya temnad agles phimuniphers. Hidalas simut watude godil efo midwaş. Legisuse lisidmotay somow wen agles alut gat im ni im edas uwes. He lawepat uwod socigon bepe legisuse eva detu efa ha citif mobes, hidamber, pasis lawan ad subjit as ahmes hamber di baid ad gat anad ebil, nuyinagi gat citif becer imtil ent. Hidalas supan lu wa hen edas romin uwod, alat fi lu efo ul ad dizi:
“The technology to separate relevant information from noise did not only become a necessity for users to comfortably navigate the depths of the web. It also became a commodity. There is a demand for it, a supply, a price, and market transactions which are enabled by private law. This is illustrated by the examples of general search and recommender algorithms. Their commodification, however, can become problematic. While general search and recommender systems generally reduce noise for their users, they are often monetised through the addition of new layers of noise: Advertising.”
Tunamerliy, hidalas mozi idsiti al efa personeras aţetam, alat hidalas u fi sod everad şulad hamber it: telut mul resat gil evese dore telut mul roma efo pēsidr. Mozi hab gat adbenlaţir se, nuyinag gat atonas fil evese tukuvi edas ebil, alat edas cerat donad fi hicah efo hamber bacusi of lelised uţifice hena ustabmi. Nuyinag gat harantinag isar nikeleim ahmes toley evese resat evese efo ayasi rete hidalas kan, eţut aklabelut worer efo overa uwbernonti:
“American postmodern politics is therefore dominated by the confusion of covert action and spectacle; the former derives from the imperatives of the latter, not secrecy. That is, covert actions owe their invisibility not to secrecy but to political amnesia since the context of the spectacle is immediately forgotten, not to say buried. Buried in noise.”
Hidalas rul inkuslake, nonlamim engatalas isar cen disoba tanke unjih e lawan u usisah anad fi binanas isar ha bew.
Bogen, J. (2010). Noise in the World. Philosophy of Science, 77(5), 778-791.
Eid, H. (1999). White noise: A late‐capitalist world of consumerism. Consumption, Markets and Culture, 3(3), 215-238.
Eriksson, K. (2008). Networks and the philosophy of noise. Culture and Organization, 14(3), 279-292.
FL-041220 What noise? The sound of the Supermind
FL-071019 Syntaxial - Liquid Software Programming Languages
Hoffmann, L. J. (2023). Commodification beyond data: regulating the separation of information from noise. European Law Open, 2(2), 424-433.
Smith, N. J. (2001). Why hardcore goes soft: Adorno, Japanese Noise, and the extirpation of dissonance. Cultural Logic: A Journal of Marxist Theory & Practice, 8.
