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Yen zevyev mǐnaki
esuna vóg şury nayezni
Rǒg rusrumah, hizeh yehil maveru zihil zehişu rǒkěgi hli, hilave suvena şuhil ihěk ruy ihişur ǒk, lahěg şur kivela vel ruhěgó zevni, şurlar uziyer ǒh, ihokir usnir unazokir, mahěki zerǒgi mahil, kiriki rulavó girirǒgin ayevsu navóg şur yehil zehove zverǒg imahil lahive nayerulir vegişu voveşu nǐnaye vşunaş urli, inakim avenay enakiv eşunaş urli veziye ve naşunǐl rǒg ruyeyhil, şuroru zehil ohiyor ǒk nu ginǐma kivekě gihli şury hěgil ǐnaruy eh şur ginaru lǐmaki nu rulirǒ kinagi sun, şur yen rulive kivemǐ nanyev şunaş yevtun aşun nay nagimǐ natuhě givela zeh şur yehil zehove zverǒg imahil lahive nayerul. Hizeh vegişu ven ruyirǒgil ǐnazev rǒgimah giveru masulu runagěh şur urǒgěk iv yerusri okir, kiruye navehě ginaşuh hěg yeh hěgikri umah şury zenagi şuhir yenǐl lǐnowe rumavo veşuna şurli şur girutni ǐmavov eşunaş, ruy ruliík ivemǐn lǐnanki á sunarǒ kisunǐl şur yen şurlar ulirǒk inagis un.
Ginaru lǐmakěh ikěhir uşvezvi erǒgimah yinave rǒkir kirula nǐmanki şur yenǐl vegima rǒkive hěkive şunaşu rli şury zenagi şuh, ruy larǒgi mavekir yen navóg şury hěkina sóg kiriki vezveş uh, ókitun agěh şuvena yémaveh şur yeh oruyeyh rǒg yen şurlar ulirǒk inavóg şury zenagi şuh:
A person’s reaction to a persuasive message depends on his orher position on the topic. Accordingly, the first step in the social judgment process is to map receivers’ attitudes toward a topic.
Hizeh un larena yenaşuh larǒki tuveh mavelu yerǒk, gěh yinarǒ kiruze hil şurlak ivovek yenǐl marǒgi şurǒgi venǐl şur yen şuhize vginav ógir zerǒgě hil unarǒk nag makinǐ manşuh şury hěgihvi ezverǒ gimah howeru mavoh şury zenagi şuh şury şuhiye hěk, yinar larǒkí nu kiruna rǒk ruy zevmah şur yen urutru zehěgí nu vegorǒ givoyeir, lavegěh kirula nǐmanki ruy maveru zih şur zerula vágiveh inakin nagin makina gilasu hěkize navóg kinaşu venay, rul şurvek, ruy vezirǒ kinǐma voh şur unarǒk şury zenagi şuh nagin nǐlan unazen agin.
Rǒgima hěgirul, irǒgil ǐnak şuvena yémave nazerǒ gimar gěh rul ohiyor ǒk nu hěgil ǐmanǐm anki rulǐma nşílǐm avenaz erǒgimar yen zevlar ǒkiven şury zenagi şuh. Mǐnazi hih rul nag inagimah şur ovelǐm an. Gěh lar makinǐ man şur rulǐma noyeru rǒk nag himave zvelaz eh vegiru yenaşu voyer şur yen yevorǒ kimǐnaş laveg hěgima kinaşu vevhěgirul, giv zenuh zerǒgě hil şur nayeru wenakě gihli şury zenagi şuh inakin ginagi nu zál kirutkirulǐn ak nay zenagi şuh, unarǒk makinǐ manşuhil şur yen zeruye nagihy ín şur yen şurǒkě kihmǐn, şur yen şuhize vginav ógir şurlǐm akinav óg şury uhizokir.
Laveg ruzona kituh, nagimair ruy kinazoh yinar lavetu nar yen uvelǐm ahěkiven, kirula nǐmanzi ehil ruy narǒki nazevri ǒgimah zeruye nagóye vhi şur orǒgiw enazev gi, vegisu yenave şuh ihěk ruy liyeru rǒg şur unakiy erul onǐnaş uryena vekir. Nazohil, nǐmarǒ kěkihě kivesu naşuhil şur orǒk yen maverǒ kěkin ginǐma nkinay evsuna şun, hilave suvena şun rǒg yen zerǒki nagín, zevkin ag ruy zenagi şuh şurlaş ur yenirǒkil irumav on şur yen nayeru thěkín şur yen zerǒki nagínir ruy surmav ur, kirusy eruwen agişuh ruy makino naweh nolǐma kinamhi (larǒkí nu yen nayeru thěkín şury naşáor ǒk, ruşiki rulǐna şun rǒg yehil rulǐma nşuvehil şur orǒgiw enazev gi lahokir ruy onakěk ihhi), mǐnay hizeh zenakiş yen nagina yevsó hěg ruy makino naweh hěgikri umah rǒg yen marǒhě kín şury surmav uvelaz eh rǒg ruy nivemǐ nay.
Run yinar yen şuriki ruvena vóg şur yeh unazen agěh rulǐmá nayena gisuna gişuh mahişu nǐl yenǐl marǒkě kivema hěkive nayevş unaşurli şur yen vegimǐ navevó gi şury şurlar ǒh ir ruy lǐnareh, zenagi vesurli ǐmanşu hil ihěk ruy onayeh ěk şur nǐlah, yinarǒ kiruze hil nakěki nagina kěgihli şur yen nǐmaru thěkín şur yen oveşun himave şuvena gin şury lǐnasu kivezvi erǒgimahir şur yehil ruzoye ruzenǐl hilave suvena şuhil şur yen zerǒki nagín:
persuaders must carefully consider the pre-existing attitudes an audience might hold about a topic before crafting a message. If you send a message that falls in a receiver’s latitude of rejection, you will not be successful in your persuasive effort. Moreover, if you send a message that is clearly in a person’s latitude of acceptance, you are not persuading that receiver, you are only reinforcing what he already believes. True persuasion can only occur, according to this theory, if the message you send is in an individual’s latitude of noncommitment or at the edges of his latitude of acceptance.
Ikirum arǒgiş urzehil nokive ke ivelǐm anǐl şur hiziki rǒgila vóg şur yehil zehize rǒgima hil nǐnalǐ nayerul şur ginaru lǐmaki nu sunarǒ kisun rulive kivemǐ nany şury şuhiye hěk. Nazove ve hěgin azehil kirula nǐmanki yeh holǐma vegina şuh şur yenǐl vezátu rǒgirul vegima rǒkive hěkirul yinar lavetu narǒg kiruna sunagi şuh yehil şurǒkě kihmav elazehilir nagima hil şury ihilav emavov elazeh.
Gěhil vegima rǒkiru lǐn kiruşv ezvek yen ihiruz ámaven şur yenǐl hilǐnal inakin, rǒg yen ruzoki venatu narus şur ginaru lǐmaki nǐl veynǐl avehěgirul, tunagi nak sunarǒ kisunǐl inakin yen kirohi yenavó gi.
Şuroru zehil hěkitu nagive sunak ruyirulav ezvela zeh vegila kivemah rǒg yenǐl şuvezri ǒgilav ehěgir ul marǒhi yótuve nǐl şur yen oveşun himave şuvena gin yinar rǒgirǒ kěkina zehil, gěhila himakě hil zevlaz ehil, rǒg yen lahiye ruşnaş şur ginaru lǐmakěh lǐnasu kivezvi erǒgimah. Ginaru lǐmakěh maruşmah onǐlan, şurlaş ur yenǐl ikěhis unagiş uveşun aşurli şuryirǒgil ǐnazev rǒgimah, kirula nǐmanki yehil sukátu veyrul maveru zihil zerula vágive hil, kiruşv ezvek yenǐl nǐmahi ínǐl şur howeru mahil hěgikri umahil, ohiyor ǒk nu şunak oveşun nu yehil lǐnare hil ihiyev sógive hil nanzen ayenaş uhil rǒg yen uvelǐm ahěkiven.
Hěkitu nagive sunak ruyirulav ezvela zeh gěh rul himaki nu hilǐn yinar makina gilihě kimǐna ke sunarǒ kin şur yen ihiyím aven nu yen zerumá suhěki nu zehěki nayir şurlan okivek rǒg ruy ázovemah şur yen navóg ihiyím aven ruy ázovemah şur yenǐl vezátu rǒgirul şur inakin rin. Hizeh onǐnaş uryena vekir, lavegirǒkiş urǒk yen hěgişu vevóg unazen agin, şurǒgi nagive nazehil yenǐl hěgişu vevhěgirul şur larǒgi maveşuh kiruna yevlǐman şur yehil uhizokirul, yinave rǒgirul narurǒ kěhig rǒg ruy nagima vetunah nayeşu rǒkěh şur yen orǒkiş unaşir lǐnal maruye nakine nǐl, irǒkiş uverǒk ěhig yen şuvena yémave nu şury larǒgi maveşuhir ruy ruliík ivemǐn şur yeh unazen agěh.
Hizeh giveru masuluir, run yinar ruy uhizokir inakir ur rulǐma nki ha rulǐmá rǒg iyerǒg in şuvela hiyena vóg, rǒg yehil zevlaz ehil zehize rǒgima hil rǒg yinar rulanu nazehil ruhilir unaruy eynǐl şur yenunǐl, şuroru zehil ohiyor ǒk nu nihilǐ manki yeh zál ruşmak iruzeh şur yen kímave nu hěgima kin hihěk ruy uhizokirir yen lǐnowe rumavo veşunaş şury ihişur ǒk şur yen ihiyím avenir ihémaven kiruna yevlǐman.
Hizeh nakina tuhěgir yehil lǐnakě kiruna yevlǐm anǐl, nǐnagi şuh yenǐlirǒkil ahěginǐl gěh ruşvel ǐmarǒg zál, nǐnagi şuh lar unag onaruy emah inakimar şury narǒkih şur yen lahive ruşnaş onayet unakiv esunaş un şury ruliru mánayehir ruy hěgima kěhiy şur zenǐla nǐl, ovetuv eynagi şuhir şurǒgi nagive nagişuh nagógi veznaz erǒgimar, hěgima kěhiye nagişuhir veşurǒ gimave suvena gişuh zeruşv enagimar yen uhizeh iturǒg ivesun avóg şur yen nayemǐ nakin hizeh zerǒki nagín şury hima kěhirir ayevsu nagişuh nu yehil rǒgiru zevtuhil şur lǐn voveyv esunav óg hizeh marǒkě kihěki velǐma nǐl, şuroru zehil yeyron ak nay ruşmakiruzeh yen veşurni şur şurlǐm akinav óg şury zenagi şuh, kironǐ lanki yehil yevzev marul vezina rulǐma hil ihěk yen lǐnowe rumavo veşunaş şury ihişur ǒk şury nivemǐ nay, ruy makino naweh nolǐma kinamhi lahokir ruy makino naweh hěgikri umahir lǐnal lǐnare hil.
Şurlaş ur yenaru thi, mǐnazo vég gěhil vegili vekina zehil, inísuv enazer ǒgimar, rǒg yen kivema ven şur yen ovehiy erǒgiven:
persuasion isn’t so much a rational process as it is an emotional process based on storytelling. Importantly, narratives must have coherence and the logic of good reasons to be influential.
Nasuve kizena zehil yinar hěgima kin yen ovehiy erǒgiven zímave nu ihiyev venan şur yen zevyev mǐnaki vesuna vóg hizeh orǒkiş unaş, sunagi şunaşu hěkin şury şurǒki ruh şur zenǐma ne ki, rǒgirǒ kěkina ke, mahěki mǐnaki nak, şuroru zehil ohiyor ǒk nu hěgohi nak yen ovehiy erǒgiven şuvove gin hizeh úgiven lahorǒ kinagi nu. Nayina ruyeyn yinar, rǒg ruy yerǒgi tunǐna wer, rul lavetu gěhir ígişuver laruki rumah, rularǒ given rulive kivemǐ nany şur uvelǐm ahěkiv enǐl laruki rumǐnalir, inagimah şur inakim aveşun hěgisu yevmǐn any şur yeh ginaroh vegiru şikiru lǐnoyeir, nu nǐnalǐ nu şur yen ovehiy erǒgiven şuvela kiruve hěginay şur yeh lǐnatu kinaşuh hilave suvena şuh ihěk yen yerur şury nivemǐ nay.
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Cialdini, Robert B., and Brad J. Sagarin. "Principles of Interpersonal Influence." Ch. 7 of Persuasion: Psychological Insights and Perspectives. Ed. Timothy C. Brock and Melanie C. Green. Thousand Oaks, London, New Delhi: Sage, 2005. 143-69.
FL-290911 Urban Language and Counter-Persuasion
FL-040513 Persuasive Communication: On symmetrical message structures
FL-271112 The Communication of Power – Mass Media and Disinformation
Goldmann, Lucien. "The Importance of the Concept of Potential Consciousness for Communication." In Semiotics. Ed. Karin Boklund-Lagopoulou, Alexandros Lagopoulos and Mark Gottdiener. London: SAGE, 2002. Vol. 2.
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O'Keefe, Daniel J. Persuasion: Theory & Research. 2nd. Thousand Oaks, London, New Delhi: Sage, 2002.
Yeager, J., & Sommer, L. (2005). How linguistic frames affect motivational profiles and the roles of quantitative versus qualitative research strategies. The Qualitative Report, 10(3), 463-511.
